Fresh,
Creative,
Experimental.

BRAND.

Individually Crafted, Infinitely Unique.

Brand Strategy

We don’t just plan; we innovate. Dive into strategies that propel your brand to the forefront, tailored for impact and designed to dominate.

More than a name, it’s your first impression. We craft names that stick, resonate, and define the essence of your brand.

Bold, beautiful, and distinct. We create visual identities that are impossible to forget and always a pleasure to remember.

Every brand has a tale. We tell yours with flair, crafting stories that forge emotional connections and turn heads.

Activate and captivate. Our activations make your brand pulse through the market, creating experiences that engage and excite.

Consistency crafted carefully. We manage your brand's presence to ensure seamless, stunning impressions everywhere.

WITH A HINT OF MINT.

In our commitment to delivering the best for you, we infuse a signature touch of freshness, experimentation, and tasteful ideas into every project. This ensures that we deliver not only a standout final product but also a memorable experience throughout our collaboration.

CASE STUDIES

The Singtel Carnival is a flagship initiative of the telco's corporate philanthropy programme, the Singtel Touching Lives Fund (STLF). ...

Exciting new adventures await you in Hong Kong! Armed with a list of freshly curated experiences, the city is ripe for exploration when travel returns! From new attractions to lesser known outdoor gems, to a ...

OUR BRAND PROCESS

01

Plan

Agreeing the scope, planning project timelines and getting budget approval, to ensure we're all on the same page.

02

Discover

A collaborative workshop to learn about the key drivers for the project and set KPIs for success.

03

Research

Conducting the ‘three C’s’ of research; client, customer and competitor; to explore your brands position and plan your strategy based on real insight.

04

Strategy

Developing your brand strategy document, establishing a solid foundation for your brand's growth and guiding the overall brand creation process.

05

Creation

Designing and establishing your new or revised brand identity across various channels.

06

Activation

The activation of your brand across, print, digital, social and experiential channels.

07

Management

On-going brand management and up-keep from our dedicated brand guardianship service.

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