ABOUT US?
More like
About you.
At Mint Lab, we’re more interested in getting to know you than talking about ourselves. Because in the world of creative solutions, it’s not about us—it’s about what we can do for you.
We dive deep into the challenges your brand faces, crafting creative strategies with a dash of our signature Mint Lab freshness. Think of us not as your agency, but as your creative sidekicks—thinkers, problem solvers, and freshmakers all rolled into one. Together, we'll ensure that every project we touch turns into a refreshing, memorable experience that makes a real impact.
( NOT SO )
INDEPENDENT.
We are a proud member of Times Publishing Group
which means we’ve got some serious muscle behind our creative punches. It’s the best of both worlds—the quick-footed agility of a boutique partner with the backing of a conglomerate, ensuring our creative solutions break through boundaries effortlessly. It’s not just support, it’s superpower support.
OUR
CREATIVE
APPROACH.
Listen More
than we talk.
Think of us as your brand’s personal therapist. We sit back and truly listen, allowing your brand to spill the beans. The more it talks, the better we understand its quirks and dreams. It’s a heart-to-heart chat, but with less tissue and more strategy.
Empathetic
Creative Thinking.
Armed with deep insights into your brand, we embark on a journey of strategic exploration. It’s more than research; it’s empathetic thinking and strategising. Picture us as creative navigators, charting a campaign that transforms insights into crispy fresh, tailor-made creative solutions.
With a
Hint of Mint.
Here’s where the magic unfolds. We add not just complexity but elevation to everything we’ve strategised. Our touch of the unexpected ensures your brand stands out with a refreshing, unmistakable flair. Consider it the mint on the pillow of creativity—a small detail that makes a big difference, leaving a lasting impression. Freshness guaranteed.
Seamless
Execution.
With the plan set, we execute with precision, ensuring every element clicks into place seamlessly. Think of us as your brand’s backstage crew, effortlessly bringing the creative masterpiece to life. For print and event production, our in-house capabilities powered by Print Lab ensure a seamless journey from concept to final production. Talk about fresh from the oven!
Print and Event Production powered by:
To Infinity
and Beyond.
The final bow is merely the opening act for a long-term partnership. We’re not a one-hit wonder; we’re your brand’s partner in creativity. Imagine us as your trusty creative sidekick, navigating through challenges together, ensuring your brand’s legacy continues to thrive.
STARS OF OUR SHOW
Each logo here represents a visionary partner with whom we've had the privilege to co-create and innovate.
Together, we bring ideas to life that not only shine but inspire.
MEET THE FRESHMAKERS.
The dynamic creative force behind it all. With over 30 passionate freshmakers, our diverse talents come together to craft creative and impactful experiences. We take pride not only in the dedication to our craft but also in achieving maximum efficiency while having fun.
Introducting some of our Key Freshmakers
Brendan Terng
Creative Director / Partner
Muralikrishnan
Partner
Jerome Lau
Art Director
Yun Ying
Art Director
Fellix Utama
Art Director
Xue Ting
Junior Art Director
Help you grow
We solve problems that hold brands back. Our approach is strategic, analysing the current brand and research-driven insights.
Ask the right questions
We don’t expect you to know where to start, that’s our job. We ask questions that you didn’t know needed asking – then we work out the answer.
Make the right decisions
Nothing we do is for the sake of it. We use budgets carefully to plan and carry out the right actions at the best time. You deserve value – and we deliver it.
BRAND AS A FORCE FOR GOOD
A creative team of visionaries who believe that ambitious ideas and expert collaboration can build brighter futures. So businesses, people and the wider community as a whole can benefit.
We closely guard our sustainability, ethical and social standards. And live them every day to take good care of the place we call home.