Binggrae, a pioneer in South Korea's ice cream and dairy beverage industry, is celebrated for its creative blends of traditional flavours and modern twists. Known as a "messenger of smiles," the brand is dedicated to delighting taste buds and spreading joy worldwide, continually striving to connect with consumers through refreshing and joyful products.
For Binggrae’s expansion into the Singapore market, Mint Lab spearheaded a comprehensive approach to social media and marketing. Central to our strategy was the creation and management of the localised Instagram account, @BinggraeSG. This platform became the heart of our engagement strategy, connecting Binggrae with a vibrant local audience.
Social Media Management: We took the helm of all aspects of social media management, ensuring Binggrae’s brand voice was consistently engaging and tailored to resonate with the Singaporean demographic. Our efforts included regular content creation, community management, and real-time audience engagement.
Marketing and Activation Campaigns: Mint Lab designed and executed several marketing campaigns that introduced Binggrae to the market with a splash. Our activation campaigns were particularly focused on creating memorable brand experiences, using innovative, themed events that not only attracted attention but also deeply engaged consumers.
Collaboration with Key Opinion Leaders (KOLs): To amplify our reach and influence, we collaborated with prominent KOLs in Singapore. These partnerships involved KOLs in content creation and campaign promotion, leveraging their followings for broader brand exposure and credibility.
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